Innovation and Entrepreneurship
Book Summaries - You Exec - Ein Podcast von You Exec
Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best innovations are those that emanate from understanding the root cause of the changes that naturally occur around us. With case studies from McDonald's to Macy's, Peter Drucker drives home the point that adapting to our environment is one of the best ways to innovate.
