Hooked
Book Summaries - You Exec - Ein Podcast von You Exec
“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book is to teach readers how customers behave and how to influence their habits with a product. The principles taught here will benefit designers, marketers, start-up founders, and anyone else who wants to learn how to create a product that customers just can't stop using.
