Growth Hacker Marketing

Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketing channels and applying the results to product development and the campaign structure, companies can quickly identify the most effective channels for marketing. Readers will learn that by experimenting, adapting, and modifying products, their marketing efforts will be more targeted and more successful. This “hacking” approach has helped companies like Airbnb, Zappos, Uber, and many others bypass the constraints of traditional marketing. By questioning the accepted methods of marketing, these companies opened up a whole new road map to growth. Readers will learn how these businesses rapidly developed a product or service that people wanted, using experimentation and market feedback. They will learn how to create a different perspective of marketing and question common assumptions.