322: How Copywriter Geoff Kullman Uses Personal Branding to Get More Business

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.   In this episode, Geoff answers the questions:   How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand?  Can you share what stories you tell your market? What is it like to have a podcast as a copywriter?   Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast “The Psychology of Copywriting” because he knows his stuff!   Connect with Geoff: geoffkullman.com Listen to the podcast   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Om Podcasten

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching