Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign

"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado. He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign.  Hosted on Acast. See acast.com/privacy for more information.