209 - Inside the Biden Media Win

How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots?  Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy.  Hosted on Acast. See acast.com/privacy for more information.