192 - Reaching—and Keeping—Gen Z

Gen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.  Hosted on Acast. See acast.com/privacy for more information.