Bonus: New Rules for Work - A Global Experiment about Creativity with Elise Keith and Dave Mastronardi

In May 2022, an academic research paper titled “Virtual communication curbs creative idea generation” was published in Nature (one of the most prestigious scientific publishers). They tested how the transition from in-person to online interaction affected innovation (measured by collective idea generation) and concluded that video calls were bad for brainstorming.The media derived: “Zoom is a creativity killer.”But, as (online) facilitators, we have first-hand experience with remote teams’ cr...