109 - How to talk about soft topics with rational people with Marloes Sikkema

Purpose is becoming an increasingly important part of corporate culture, but how there are still misconceptions and doubts about its value - especially in ‘rational’ fields, such as engineering.But the thing is, every company has a purpose - even if it doesn’t seem obvious to the people within it. How can we help clients understand purpose, empower their people to take ownership of their part in it, and take it away from theory and into ‘real world’ application?Marloes Sikkema, the foun...