Working at MoMA: How Does a Museum Store Marketer Do Her Job?

On the last episode of Working at MoMA we are, quite appropriately, exiting through the gift shop. Though, in MoMA’s case the term gift shop might be a little misleading. Jordan talks to Maggie Berry, the associate director of retail marketing for the MoMA Design Store. As you’ll hear, the Design Store goes beyond your typical mugs and T shirt souvenir shopping. The store is dedicated to beautifully and cleverly designed items that range from a remarkably quiet shower cap to a brilliantly company piano. Each item has been carefully selected or created by the museum itself in collaboration with some of your favorite artists.  You can email us at [email protected]. Podcast production by Jessamine Molli. Learn more about your ad choices. Visit megaphone.fm/adchoices