Build your brand on LinkedIn (without being unbearable)

LinkedIn started life as a simple jobs site. Now, it’s something far more complex, with influencers vying for attention, and tech bros spinning improbable yarns about how hard they work. How can ordinary people get better at using the site without becoming bores? How much is it acceptable to share about yourself on LinkedIn? And what can we learn from the site’s power users? Isabel Berwick speaks to Meagan Loyst – a LinkedIn “Top Voice” – to find out. Later, Isabel speaks to Hannah Murphy, an FT reporter who covers social media, to learn more about the way LinkedIn has changed – and what might happen next.Free Links:Influencers and CEOs take their brands to LinkedInWhat is Ryan Reynolds doing on LinkedIn?LinkedIn’s Ryan Roslansky: ‘You can only learn how to be a CEO by being a CEO’Why Linda Yaccarino took on the wildest job in Silicon ValleyPresented by Isabel Berwick, produced by Mischa Frankl-Duval, mixed by Simon Panayi. The executive producer is Manuela Saragosa. Cheryl Brumley is the FT’s head of audio.Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.