TKE: Creating a truly inclusive beauty brand, with Simi Lindgren, founder of Yuty

FOR a long time, the world of beauty was stuck in the old ways of perfume counter selling, excess packaging – and those giveaway foundation samples in magazines that only ever came in some shade of peach. As a teenager of Nigerian heritage, Simi Lindgren felt invisible when she opened up those samples. But last year she founded online beauty marketplace Yuty that has radical inclusivity at its heart.  It uses AI to take into account everything from a shopper’s skin type to facial formation to make truly personal recommendations. Every product on the site also meets strict standards on ethics, cruelty and sustainability.  With investor and consumer interest growing in sustainable - and in particular beauty - brands, Yuty has just secured £500,000 in pre-seed funding. Join Mary as she chats with Simi about tech, representation and pushing boundaries in the beauty industry. To get in touch with team Portas, email us at: [email protected] Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram ** Linkedin ** Twitter

Om Podcasten

Beautiful Misfits don’t accept the status quo. They know instinctively the way we’re living today is broken. But they believe the world can be a better place. And they fearlessly take the imaginative leap to change it. Join Mary as she talks to the authors and businesspeople, designers and poets, who are using their unique perspective to create a better, more beautiful, future. Their life lessons are sometimes funny, at others moving, but always insightful. And one thing is clear: we’ve never needed these beautiful misfits more. A Pixiu production.