How To Improve Your Conversion Rates with SMS Marketing

We are joined by Osa Gaius, Founder & CEO of Parrot this week. Nick and Osa discuss the differences in conversions between desktop compared to mobile, how to analyse email open rates & what to look for and the regulations with SMS marketing to make sure everything is legal! You can check them out here: https://www.getparrot.com/ Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, bra...