Paul French On What Western Businesses Get Wrong in China, Over And Over Again.

Paul French is a British entrepreneur and prolific author of several books on business and crime with 30 years experience in China. In this episode Paul and I talk about how iconic American businessman, Carl Crow, taught us all the lessons we need to know about China business in his book, 400 Million Customers. Crow''s best-seller was published in 1937 but its lessons are more relevant than ever. Paul shares the real experiences of global companies that started out with sky-high expectations but ended in roadside ditches. What went wrong?#WinningInAsia / #ZozoGo https://twitter.com/Dunne_ZoZoGohttps://www.instagram.com/zo.zo.go/?hl=enhttps://www.linkedin.com/in/michael-dunne-a696901a/