How Joe Hinrichs Led Ford to Record Growth and Profits in China. Hint: In Chinese they call it "Gaohao Guanxi" （搞好關係)

When Alan Mulally appointed Joe Hinrichs to lead Asia Pacific in 2010, Ford's China operations were stalled and losing money. Within a few years, Hinrichs led Ford to its best years ever in the PRC. The Ford Focus became China's best-selling car two years in a row. What adjustment did Hinrichs make? What were his keys to success? And what three words of advice would Hinrichs offer to corporate executives taking charge of China today? Get the answers in this episode of Winning in Asia.#WinningInAsia / #ZozoGo https://twitter.com/Dunne_ZoZoGohttps://www.instagram.com/zo.zo.go/?hl=enhttps://www.linkedin.com/in/michael-dunne-a696901a/