Old Spice & The Man Your Man Could Smell Like

How in the heck did Old Spice go from a brand marketed to grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane. See our source materials and other info for this episode at www.willitstickpodcast.com.