Marketing #7 - Influencer Marketing & FRED

The term “influencer marketing” is on the lips of many business and nonprofit executives. The social media giant Instagram, for example, hosts famous people who reportedly have over 300 million followers! So, what’s your workplace doing with celebrity or social media influencers and the helpful FRED principle? And just what’s your church doing with its influencer strategy as directed by the Word of God? Join Kevin for a fascinating unfolding of influencer marketing!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

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Whitestone Podcast delivers on-the-go equipping for Christian knowledge workers from The Whitestone Forum. At The Whitestone Forum, we believe that every Christian – in every vocation – is called to full-time ministry, and we provide distinctive teaching and tools to equip Christians in every one of their organizations.