21. Navigating Motherhood and Career: Kari's Journey to Single Parenthood with Twins

Is it even possible to raise twins as a single mother while still juggling your career? For Kari Kristan, it is. Today, Erika sits down with her to discuss her whirlwind journey of motherhood, keeping her business thriving and moving back in with her parents in her forties. You'll hear the realities of influencer marketing, from showing up authentically as yourself to the key metrics brands want to know to selecting a sperm donor and embracing singlehood. Kari's story is a vibrant mix of humor, sincerity, and triumph.-------------------------In this episode, we cover the followingKari's career backgroundHow Kari and Erika metInfluencer marketing and the analytics that countsGrowing quickly vs. intentionally Showing up authentically on social mediaNavigating cancel cultureGetting pregnant at 43Freezing eggs and choosing a sperm donor Trying pregnancy via IVFRealizing she was pregnant with twinsMoving back in with her parentsHow pregnancy changed her perspectiveKari's favorite deli sandwich----------------------------Guest info: Kari Kristan is an influencer and social media manager. You can follow her on Instagram at @TheKirGroup or visit her website at TheKirGroup.com.----------------------------Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more. ----------------------------P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.----------------------------Connect with Whiskey & Lace on Socials Instagram: @WhiskeyAndLaceTikTok: @WhiskeyAndLace Website: WhiskeyAndLaceBlog