Baroness Mone, ITV and VIP PR

David Yelland and Simon Lewis discuss Baroness Mone of Mayfair’s self-funded YouTube documentary – does it make her a PR genius or just terribly unwise? They also look at the reputational fallout from the Phillip Schofield affair at ITV – for both the company and individuals. And they peek inside the secret world of VIP PR. What strategies do big companies have for handling famous customers in public and in private?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4