The Storytelling of Content and Commerce in the Entertainment Space

Eric Levin, GM and Chief Content Officer at Publicis Media Content and Innovation (PMCI) and executive producer of Impact on National Geographic, joins us to discuss the transformative impact of AI on content creation, funding, and distribution. Leading content innovation for Publicis Media globally, Eric’s team was the brains behind the award-winning CES experiences for Canon and the first-ever brand channel on Roku. He says that because the content landscape is changing so quickly, business models across the entertainment and brand space will have to embrace the power of AI in developing, distributing, optimizing, and customizing content for their audiences. Eventually, he says, commerce and content will be seamlessly interlinked as businesses and marketers will need to strike a balance between technology, creativity, and entertainment.