The Misinformation Problem With Programmatic

Gordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.Further reading links:To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website: https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine: https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year: https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard’s annual Social Impact Report: https://www.newsguardtech.com/special-reports/social-impact-report-2021For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at [email protected]. Follow NewsGuard on Twitter: @NewsGuardRating