WFA's Better Marketing Pod with David Wheldon

Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar

von WFA's Better Marketing Pod with David Wheldon | Vom 2021-01-26

In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing.

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Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.