WFA's Better Marketing Pod with David Wheldon

Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman

von WFA's Better Marketing Pod with David Wheldon | Vom 2021-10-27

In this episode of WFA's Better Marketing Pod, David speaks with the "The Ad Contrarian" author, Bob Hoffman, about his past as an adman and how the internet changed the industry forever.

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Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.