WFA's Better Marketing Pod with David Wheldon

Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

von WFA's Better Marketing Pod with David Wheldon | Vom 2021-06-28

In this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.

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Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.