WFA's Better Marketing Pod with David Wheldon

Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight

von WFA's Better Marketing Pod with David Wheldon | Vom 2021-06-07

In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.

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Hosted by WFA VP David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.