Morgan is joined by Sonny Bonnell, branding expert and co-author of Rare Breed. A guide to success for the defiant, dangerous and different. In this conversation, Sonny guides us in strategic rebellion and explores the 7 vices that society wants us to suppress and reclaim them as virtues: Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional.  Discover how we can take the very thing that makes us different and use it to make a unique difference, a type of success that paves the way for future weirdos, visionaries, and rule-breakers. Subscribe to the Well Damn newsletter: http://eepurl.com/dFBlKj Your Host - Morgan Lynzi  Morgan's Instagram  Morgan's Twitter The Show - Well Damn  Well Damn's Instagram The Guest - Sonny Bonnell (Rare Breed) Take the Rare Breed Quiz Get their book  Instagram