Pricing Strategy

This episode is all about pricing strategy. We dive into insights from traditional and web2 businesses and apply them — plus brand new approaches — to startups using crypto and blockchains. Topics of discussion include the importance of understanding consumer psychology, how to navigate pivots and avoid common mistakes, and what can be learned from real-world case studies, including Tesla, Nvidia, and others. Our experts include a16z crypto's Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and tech veteran and head of our CSX startup accelerator Jason Rosenthal — the three of whom combine their different expertise around the theme of this episode to help you master pricing strategy.