The Anti-Fast Fashion of Dog Gear: Jane Lee of Wildebeest

If you spend time on social media, you’re probably bombarded with images of things you need, shopping haul videos, and this time of year, gift guides! A lot of those promotions are for things with all the latest bells and whistles and there’s always a new release dropping every Tuesday - or something like that. It’s fast fashion and it’s coming for the pet industry! But not everything is built to last or designed with intention. This is exactly why I’m excited to bring you a conversation with someone who really knows dogs and how to design products we really need for our lives together. Jane Lee from WildeBeest created a line of no-frills, functional everyday accessories. She’s pretty much the anti-fast fashion of dog gear. I’ve been using Wildebeest dog gear for a while now and I can see how much attention is put into the designs so there’s nothing unnecessary. Every tab, reflective strip or D-ring has a purpose! Jane told me about how she finds inspiration, her design process and a day in the life of an indie-pet brand owner in San Francisco. If you enjoy this interview and want to check out Wildebeest, please use code TORI15 to get a discount at wildebeest.co

Om Podcasten

Get ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark. With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world. Every Wednesday, tune in for quick and actionable episodes packed with insights. Tori mixes it up, featuring interviews with inspiring women in the pet industry one week, and sharing her own expert advice the next. Whether you're a content creator, dog trainer, or an entrepreneur with a new pet product idea, this podcast will give you the inspiration and confidence to take your pet business to the next level. But Wear Wag Repeat isn't just a podcast - it's a community. Join our private Facebook group to connect with other listeners, send a DM with your feedback, or jump into our Ask Me Anything sessions where Tori will answer all your burning questions on an upcoming episode. We celebrate the achievements of women who are making a difference in the $246 billion pet industry, and we want you to be a part of it too. As featured in the Wall Street Journal and loved by listeners worldwide, Wear Wag Repeat is your go-to source for success stories from women in the pet industry. Whether you're a newbie or looking to grow your empire, let Tori be your guide to building a business that combines your love of pets with making an impact. Don't wait - subscribe to the Wear Wag Repeat Podcast NOW! Let's unleash your pet passion, turn it into profit, and achieve extraordinary success in the pet business world. It's time to fetch some serious success!