Get National Media Coverage for your Pet Business using HARO
I’m re-sharing an episode from last summer that’s greatly impacted my business. Dawn LaFontaine talked to me about how she secures tons of great press coverage for her brand Cat in the Box. She makes whimsical and delightful cardboard cat playhouses and when you go to her website you’ll see, front and center, a collection of media logos for some of the many places she’s been featured. The way Dawn secures all this press coverage is using a free tool called Help a Reporter Out (HARO). I followed Dawn’s advice on how to use HARO and since talking to her I’ve received national press coverage in Business Insider and Yahoo News. The Business Insider article was also featured in the Apple News app and in Japanese outlets! Mentioned in this episode: Looking for a mobile vet who comes to you? Check out BetterVet.com and use my code BVBFFTMISTICK to get $100 off your first home visit!
Om Podcasten
Get ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark.
With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world.
Every Wednesday, tune in for quick and actionable episodes packed with insights. Tori mixes it up, featuring interviews with inspiring women in the pet industry one week, and sharing her own expert advice the next.
Whether you're a content creator, dog trainer, or an entrepreneur with a new pet product idea, this podcast will give you the inspiration and confidence to take your pet business to the next level.
But Wear Wag Repeat isn't just a podcast - it's a community. Join our private Facebook group to connect with other listeners, send a DM with your feedback, or jump into our Ask Me Anything sessions where Tori will answer all your burning questions on an upcoming episode.
We celebrate the achievements of women who are making a difference in the $246 billion pet industry, and we want you to be a part of it too.
As featured in the Wall Street Journal and loved by listeners worldwide, Wear Wag Repeat is your go-to source for success stories from women in the pet industry. Whether you're a newbie or looking to grow your empire, let Tori be your guide to building a business that combines your love of pets with making an impact.
Don't wait - subscribe to the Wear Wag Repeat Podcast NOW! Let's unleash your pet passion, turn it into profit, and achieve extraordinary success in the pet business world. It's time to fetch some serious success!