Leaning Into Your Community to Build a Lasting Brand with Annie Atwell of JuneShine

How did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful ambassador program? Ask JuneShine, a hard kombucha brand based out of San Diego. For episode 44 of the Waves Social podcast, we sat down with Annie Atwell, Director of Marketing at JuneShine, to talk about her experience working for a leading-edge, sustainable alcohol brand. We learn how JuneShine came to be (and how alcohol was never the priority...