Professor Jeff French: Social Marketing for an Active Nation

In this episode of Voices of the Walk, Paths for All’s Communications and Marketing Officer, Deborah Fox, is joined by Professor Jeff French, thought leader in the fields of behavioural influence, Social Marketing, social communication and citizen focused programme planning and evaluation – and keynote speaker at Paths for All’s 2019 Expert Lecture. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University. He has published over 100 academic papers an...