Why Is the Drinks Biz Buzzing About "Total Beverage?"

Adam, Joanna, and Zach discuss the convergence of beer, wine, spirits, and seltzer towards a flavor-forward model for drinks, where the alcohol source is secondary to the flavor on the label. What's driving this trend, why are the big drinks companies leaning into it, and what does it mean for drinkers? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is drinking: Hopped Lemonade from Devil's Foot Beverage CompanyZach is drinking: Piña Margarita at El MooseAdam is drinking: Tenuta delle Terre Nere Etna RosatoInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.