Next Round: Challenging the Aperol Spritz with Sera Luce's Justin Pass

Adam is joined by Justin Pass, creator of Sera Luce, a Venetian-style canned spritz, about entering that marketing, taking on the behemoth that is Aperol, and why spritz culture is so popular. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well. Hosted on Acast. See acast.com/privacy for more information.