Steps for Using Story to Build a Deep and Lasting Connection with Your Audience feat. Matthew Dicks [Ep.#279]

On YouTube, you only get a few seconds to quickly hook someone's attention and get them to feel something that holds their attention throughout the video. Storytelling is one of the best ways to do that, but how? How do you use storytelling to connect with your audience and build a relationship with them? Which stories should you pitch with your titles and thumbnails? How should you open your stories to quickly grab someone's attention? How do you use stories when you're an educator? Should you just teach or tell the story or a combination of both? What if your video doesn't naturally have stakes involved or conflict? Today we talk with Matthew Dicks, a world-renown storyteller and the author of Storyworthy. He guides us through all these questions and more. Check out, "Storyworthy," by Matthew Dicks: https://amzn.to/3ggtnMt (affiliate) Some story examples on Matthew Dicks' YouTube channel: https://www.youtube.com/channel/UC1Jg09cVP1jCrmXGLmOCuLQ We only have 1 more session of Video Labs this year! Register today to reserve your spot in our small group coaching program to better master storytelling and channel growth strategy: https://videocreators.com/video-labs/

Om Podcasten

Video Creators is the premiere YouTube growth agency for YouTube Creators and entrepreneurs, founded by Tim Schmoyer in 2013. It's a place where you'll learn cutting edge YouTube growth strategies and the fastest path to building a highly engaged community of subscribers and customers. Our success stories include brand new creators to Fortune 500 companies alike, helping them grow from 0 to 100,000 to 1 million subscribers and beyond. To date we've helped our clients organically grow by over 17 billion views on YouTube and hundreds of millions of dollars in their bank accounts. This stuff works! The best way to grow on your channel isn't by only publishing great videos, but by also having a strategy that is intentionally crafted to guide viewers through a journey with you and your brand, leading to more engaged subscribers and ultimately more sales and income as well. If you have a message you're spreading with your YouTube videos and you're building a business around it, you're in the right place. We'll teach you the YouTube tactics that take your efforts to the next level.