#275: Optimize Your Conversion Rate: Make the Most of Your Leads

Do you feel like you should be generating more revenue from the leads your marketing efforts are currently bringing in? If you're pouring money into marketing but seeing minimal results, this episode is for you. As a law firm owner, conversion rates are a critical metric to track and understand if you want to get the most out of your marketing spend.    In this episode, Melissa digs into what a conversion rate is and how improving it can massively increase your firm's revenue without needing to spend more on marketing. Tune in to understand how to calculate your firm's conversion rate, identify the common barriers to tracking and improving conversion, and implement practical strategies to optimize your intake process.   Get full show notes and more information here: https://www.velocitywork.com/275