38. Branding for developers | Fred Wikman, Paradigm, Consid
In episode 38 of UTVECKLA we talk branding with Fred Wikman, head of strategy, at Paradigm, Consid. What is the difference between brand and brand strategy, what does the work process look like and why does it matter to an IT consultant or a developer? Those questions and many more, will be answered in this episode which will be in English.