The Shifting Foundation of Ecommerce

Mike Black, the CMO of Profitero, and Diana Haussling, the VP and General Manager of Digital Commerce at Colgate-Palmolive, discuss the fundamental elements of ecommerce success, and what brands should be focused on to create the best omnichannel experience moving forward. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce