Gamifying the Ecommerce Experience with Tophatter COO, Sree Menon

Sree Menon, the COO of Tophatter, explains how the company has successfully gamified the online shopping experience. Plus, she reveals why understanding unit economics and A/B testing are the keys to building any online marketplace. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce