#149 How COVID has changed us - Interview with Aljan de Boer / Trendsactive [EN]

What has changed in Human Behavior since the beginning of lockdown? How will home office change gender roles at home and more importantly, how are our needs and values changing when Covid is over? Aljan de Boer is the Head of Inspiration at TrendsActive - an international trend consultancy, that turns sociocultural trends into actionable strategies to ensure brand relevance. Arljan explains why it's important to differenciate between behavior and the inner needs & values in order to understand what exactly has changed in our society since the beginning of the pandemic... Good News: If you also have struggles with defining or understanding your target groups or interested in learning more about Growth Hacking and getting to the right strategy to execute your ideas as fast as possible, just sign up for our free Growth Hacking Online Q&A Workshop next tuesday (Febuary 2nd from 5 - 6 pm): https://www.eventbrite.de/e/growth-hacking-qa-workshop-live-tickets (Workshop is in German. If this is not your language, just contact us to schedule a free meeting with our Growth Hacking Team: https://app.hubspot.com/meetings/bastian5/growth-hacking-live-coaching) More about Aljan de Boer: https://www.linkedin.com/in/aljandeboer/ More about trendsactive: https://www.linkedin.com/company/trendsactive/