S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports

This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business.   Hosted on Acast. See acast.com/privacy for more information.