Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

In this episode I am joined by Damian Symons, the CEO of Clear M&C Saatchi. He shares some fascinating insight gained from a brand new report revealing how CMOs have responded over this past year. You may be surprised by just how much the perception of the role has changed and why now is the time for CMO’s to step up! Of particular interest is how the interaction between the CEO and CMO has changed, what keeps each one of them up at night, and also why CMOs are becoming more and more influential in business decision-making. We also talked about why CMOs need to be held to account and the importance of ROI and measuring effectiveness in the short and long term. There is so much actionable insight in this episode and if ever you needed a CMO pep talk then this is it!