The power of ideas that don't make sense - Rory Sutherland, Ogilvy

Just prior to the initial lockdown I caught up with Rory Sutherland to discuss the launch of his wonderful new book Alchemy. In this episode we cover why economics doesn’t explain why people buy the things they do, ergodicity - the word everyone marketer needs to learn, why effectiveness is not the same as efficiency and Alchemy - why marketing can be as valuable as the product itself.