The Long and the Short of It - Peter Field
Uncensored CMO - Ein Podcast von Jon Evans - Mittwochs
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In this episode I speak with the "Godfather of Effectiveness", Peter Field. Peter is the co-author of The Long and the Short of It (with Les Binet), which tackles the tensions between short-term and long-term advertising. We speak to why brands are still tackling this and how you can change your marketing to be more effective (both long- and short-term).
