From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive challenger brand with over 50k customers and $10b in revenue.What we covered in this episodeResponding to a job ad written by Rory SutherlandFrom the tax department to marketingBeing rejected on graduate schemesPoetic job applicationsMarketing jargon that needs to be ditchedWhy being close to the customer mattersThe marketers role in the middle of the spiders webFrom energy industry giant to start upThe spontaneous moment that led to Octopus energyJon blags a speech on the Internet of thingsThe surprisingly short distance to the edge of our atmosphereThe cost advantage of green energyWhich energy sources are the cleanestThe tricky of balance of managing variable sources of energyAdvantages of smart energyHow octopus are helping with the cost of living crisisThe red tape holding us backHow to incentivise people to adopt wind powerThe 40,000 electric blankets helping people in crisisFrom 50,000 customers to 5 millionThe secret to seriously rapid growthThe Brewdog question that drives growthHow to handle 80k job applicationsKeeping the core management team togetherThe advantages of an in house agencyOutrageously good customer service with humansNow the octopus came aboutThe science behind animals as mascotsIn praise of simplicity and products that workRunning the same campaign over and over againThe role of industry awards