From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman

Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.Timestamps00:00 - Intro00:48 - Celebrating Southampton FC03:12 - Ellie’s marketing background07:29 - Virgin Media campaign with Usain Bolt12:09 - Why Ellie moved to Formula 115:12 - How Formula 1 owns the brand17:51 - The Drive to Survive partnership with Netflix25:59 - Moving to work for Manchester United29:51 - Goals for the CMO of Manchester United31:23 - When do people choose the club they support32:59 - What role does social media play for Manchester United35:01 - Dealing with scrutiny as a huge brand37:10 - How Manchester United work with huge sponsor deals41:39 - How do you do a great brand partnership47:59 - Ellie’s one peice of advice for marketers