Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett

Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide. She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up and ECD their first in-house creative agency, production company and design studio. She has worked on countless brands including McDonalds, Boots, Coca Cola & more.Watch the McDonalds ad.Talking points:Celebrating Campaign Creative Leader of the YearGetting rejected 200 times before breaking into the industrySetting up ITV’s in-house creative departmentLearning production techniques at ITVHow to make great work on a budgetWhat its like being a global Executive Creative DirectorHelping others being successfulGetting industry acclaim and audience success for McDonaldsWhere the ‘raising your arches’ idea came fromSystem1 Test Your Ad scores for McDonalds Raise Your ArchesThe subtle branding for McDonalds that stood outThe challenge of casting eye brow raisingHow Raise Your Arches became a Tik Tok sensationThe state of diversity and inclusion in the industryHow advertising doesn’t reflect the society we live inTreating diversity with the same passion as new businessTelling one persons story wellThe diversity dividend of representative advertising