Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison

In this episode, I have got someone that most definitely lives up to the billing of "uncensored". Steve Harrison is the author of Can't Sell Won't Sell; Why adland has stopped selling and started saving the world. If you've listened to my podcast before, you know how passionate I am about making work that works and what Steve does is bring to our attention how we have been distracted from commercial purpose to social purpose and how every industry trade press award ceremony is all dedicated to celebrating social purpose rather than commercial success. Which if like me, you're a CMO or have been a CMO before, you'll know you don't get very far without delivering tangible results. So delighted to catch up with Steve Harrison and find out the man behind the book and why he's got such strong opinions on this.