Victor Iancu: Designing new fintech experiences to unlock growth

Victor Iancu leads the Business and Service Design practice of KPMG in Romania and Moldova. He is a serious UX design and strategy guru, a seasoned business strategist and advisory leader supporting private and public sector clients in an emerging economy for almost 20 years. He combines strategy tools, business & economic research with design thinking to successfully help clients identify new business opportunities, create and capture new sources of value and create new business models and ventures. He’s an advocate of building trust-based, long-term, profitable business relationships and draws upon a professional coaching background, empowering people to discover and use their strengths, own the processes they work on and take accountability for their work, while leading by example, with ethics at the core of his personal and professional values.