U n'I with Rashmi Shetty- Sudhanshu and Susmita- Jaivik Jeevan

Our guests today are Susmita & Sudhanshu who are entrepreneurs and a first-generation farming couple who knew nothing about growing anything. Sustainability & inclusivity are what they consciously combined in their simple lifestyle today as their purpose They founded Jaivik Jeevan in the year 2020 with a focus on making available authentic organic pro-nature produce directly from the farms to the connoisseurs of nature and food. While Sudhanshu studied finance at Leeds University Business School and joined the financial sector initially. Susmita completed her Masters' degree from Tata Institute of Social sciences and joined the workforce. Today she is a dedicated female farmer at Jaivik Jeevan, Bhopal, and an avid fitness coach. • After living in metros for 15 years and becoming a part of the problem, they decided to become part of the solution providers. With an innate ever-growing desire to work out scalable, nature-positive profitable models built around nature they founded Kalp Vriksha Integrated Organic Farm and forward integrated and founded Jaivik Jeevan. With over 4 years of on-the-ground experience in organic farming and 2 years of successful organic food retailing, they have developed in-depth expertise in building a pro-nature scalable and profitable business. Having established a network of organic farmers and processes to establish authentic organic food traceability and regular organic food clientele, they aspire to continue to work on profitable sustainable organic farming and rural economy model with an established front-end demand and also help move 5000+ marginal conventional farmers back to regenerative and profitable methods of agriculture and pure food. For more details, you can visit their website www.jaivikjeevan.farm