What's Better Than a Value-Killing Free Trial Session?

What's better than a free trial? Providing value. Free knowledge won't get you long-term clients. Providing something of value will — and value isn't free. Here's Chris Cooper on the difference between value and price, and why you're doing yourself a disservice by offering free trials. Links: AGuard Beyond the Whiteboard Gym Owners United Timeline: 1:08 – Value vs. price. 6:14 – Value is better than free. 9:54 – Knowledge doesn’t create value. Action does.